Welcome to the Financial Planning Performance Laboratory at the University of Georgia. Research teams working in the Lab are focused on improving the financial planning experience for financial planners and their clients.
Research conducted in the Lab is focused on the interaction of financial planner and client attitudes, behaviors, and physiological well-being. The Lab is the nation’s only applied clinical facility designed to obtain evidence about the effectiveness of the financial planning process.
Research is used to:
- Help financial planners improve client outcomes through enhanced planner-client interactions
- Improve financial planning teaching at the college level
- Inform policy to improve consumer outcomes
- Develop models related to behavioral financial planning
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